To educate parents about the direct link between social media use and mental health to help them make informed decisions about their children’s social media use
Highlight the stress children can experience using social media
Make parents aware of the direct link between social media and anxiety as well as other mental health problems
Highlight the growing number of children actively using social media by the age of 11 and why exposure from a young age is damaging
Make people aware that often very young children are exposed to very distressing dark content on seemingly innocuous apps
Gathering further statistics and data to support the fact that mental health issues are increasing in children and young people.
Conducting research to further support the growing evidence that social media is impacting on young people's mental health, in particular those related to anxiety.
Extensively surveying 3 main groups: primary and secondary school children and parents to analyse how social media is used.
Initially a targeted campaign covering Gloucestershire. It will start with a prototype in local primary schools, so that feedback can be gathered to inform a national roll out.
Links to other organisations and charities.
Working with schools and universities to conduct further research and studies.
Experimentation of bespoke innovative software.
Obtain Government support for changes in the law on age restrictions for social media use.
Increase awareness that anxiety can cause depression in children (anxiety stops them doing things they enjoy).
Show real stories from parents and young people (aged 15-19). The generation exposed to the main social media sites used today.
Provide evidence about the links between certain social media interactions and an anxiety and mental health epidemic.
Produce a hard hitting video to support the campaign.
Develop marketing material; a web and print media campaign.
Provide advice on how to protect your children from the dangerous aspects of social media.
Psychoeducation to be rolled out across all schools; teaching parents what anxiety is and how the use of social media impacts on this.
Training identified personnel to deliver expert advice.
Set up compulsory parent information evenings. Education of parents that the recommended age is 13+ for use of the main social media apps. Why children are not ready to be exposed earlier than this.
Prove "monitoring" is not enough. Demonstrate the types of interactions children are exposed to and how they communicate (without permission).
Educate parents about how children navigate around social media and how they are often unintentionally exposed to distressing content and images.
In addition to this campaign, we aim to support parents by educating primary school children about the link between mental health and social media before they are exposed.